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Fred Krawchuk

Senior Lead Family Consultant

Fred Krawchuk brings a diverse thirty-year background in government, business, and education to his current coaching vocation with families. A former U.S. Army Special Forces Officer and intercollegiate athlete, Fred has led high-performing teams in over thirty countries. Following his military career, Fred consulted with RAND Corporation. He also began teaching leadership, negotiations and strategy at IESE Business School.

These diverse work experiences taught Fred how to inspire individuals, families, leaders and organizations to effectively manage change and strengthen relationships in the process. He has earned a reputation as an accomplished facilitator known for deep listening, building trust, and designing innovative approaches to tough challenges. Fred guides clients on how to build consensus, align action, and generate pragmatic solutions to successfully transition wealth and values to the rising generations.

His wide-ranging training background also supports his work with wealth transitioning families. Nineteen years of mindfulness practice enables Fred to be patient and compassionate with individuals, families and teams. He has trained extensively with David Whyte in Conversational Leadership, Sheila Heen in Negotiations, Richard Strozzi Heckler in Somatics, Don Beck in Spiral Dynamics, and Phillip Moffit in Life Balance Coaching. Fred applies his training to empower families to communicate more effectively and build trust. As a result, families discover common ground, articulate a clear mission, clarify roles, and unify behind a collective action plan that best prepares the next generations.

Fred is a graduate of West Point, has degrees from IESE Business School and Harvard University. He is a retired U.S. Army Colonel, Olmstead Scholar, and former George C. Marshall Fellow at the U.S. Department of State. Fred serves on the Advisory Committee for the “Coming Home Project,” and on the board of directors of “Peace Through Commerce.”

Representative corporate clients include Bank of America, Coca-Cola, Deloitte, Emergent BioSolutions, ExxonMobil, IBM, Intel, Johnson & Johnson, Lowe’s, MasterCard, Merck, and Under Armour.


Michael is deeply steeped in the linguistic foundations of relationships, leadership, and action.  Whether working with families or executives, Michael’s approach to working with clients is deeply supportive and grounded in listening, rapport, trust, and objectivity.  Yet, he will also challenge clients and help them hold themselves accountable to their personal values and their highest aspirations.


Michael earned his B.A. from Brown University and his J.D. from Boalt Hall School of Law at U.C. Berkeley, where he was honored with the Jamison Award for Scholarship and Advocacy.  He holds a certificate in executive leadership coaching from the Strozzi Institute and is currently a member of the Strozzi Institute faculty.


Outside of his professional life, Michael enjoys spending time in nature cycling and cross-country skiing.  

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